McDonald’s very foolishly ran a radio ad in the midwest which said, “Trying a brand new menu item at McDonald’s isn’t risky. You know what’s risky… petting a stray pit bull…” Naturally, this created an outburst from the owners of pit bulls, also known as American Pit Bull Terrier and American Staffordshire Terrier. Especially those owners which rescued a stray or an abandoned pit.
Bad move, MickeyD’s… very bad move. Your ad people as well as the ones who approved the radio ad are not the sharpest knives in the drawer.
McDonalds Pitbull Commercial (Anti Pit Bull Radio Ad) is heard in the very beginning of this video. It is followed by a slideshow highlighting some of the hundreds of emailed and facebooked photos sent to BADRAP after McDonald’s made their damaging comment. With many thanks to everyone who responded so quickly to this photo project. “Hey McDonald’s, My pit bull is a rescued stray!” – badrap.org
McDonald’s has now offered the following apology:
“In our effort to spread the word about our new Chicken McBites, one of our local markets ran an ad that inadvertently offended some of our customers. The ad was insensitive in its mention of pit bulls. We apologize. We are pulling the ad, and will review our creative screening process. It’s never our intent to offend anyone with how we communicate news about McDonald’s.”
Here are a TON of photos of pit bulls with their letters of protest to McDonald’s. I just couldn’t stop downloading them off of the Facebook page BadRap. They’re all so wonderful!
Kudos to all the pit bull owners who stood up and defended their best friends!
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